TOWORKFOR’s year 2022 was marked by major changes. We began the year by launching our biggest and boldest advertising campaign ever – ‘Risky Advertising for Safety Workwear‘ – which won 16 advertising awards and was present across various channels, from online to offline, generating news worldwide.
We introduced a new website and a new online store, new packaging, a new catalog, and POS materials. We expanded our product range, such as the X-COM collection, which consists of 4 different lines with a total of 22 new models. This new segment is aimed at professionals in the catering, food, and hospitality sectors, who now have new quality alternatives and options.
Also, in terms of new segments, we introduced the BATTLE FORCE Collection for the Military sector, as well as a new and more modern LADY Collection, and the first TOWORKFOR workwear collection. With these launches, we aim to reach new targets and reinforce the variety in our product offering.
In 2023, our bold and risky side will be present in everything we do, and we will continue to surprise and innovate throughout the year.
Stay tuned to find out everything.