Sometimes, being bold pays off…
The latest major TOWORKFOR campaign took a huge risk, and that risk turned out to be a huge success.
With an irreverent campaign, the Portuguese safety footwear brand TOWORKFOR caught the attention of various media outlets. With the creation of a new website and online store at the beginning of the year, the brand changed its concept and communication style with the launch of this campaign. These changes allowed TOWORKFOR to present a new look on its website, as well as on social media and packaging.
TOWORKFOR campaign presence at the CCP festival
As if the changes the brand underwent throughout the year were not enough, the ‘RISKY ADVERTISING FOR SAFETY WORKWEAR’ campaign had a surprising result. It won several awards at the most prestigious advertising festival in Portugal.
Why are we bold?
But the most important thing is the results achieved in just a few months of the TOWORKFOR campaign
Our results:
Finally, TOWORKFOR increased website visits by 300% and online store turnover by about 200%, compared to the same period of the previous year. In addition, in B2B, we increased total turnover by about 30% and gained new customers in several markets, namely Turkey, the Netherlands, Belgium, and Canada.
And the best part: none of the agents of the targeted celebrities sued the brand (yet).
Learn more about the ‘RISKY ADVERTISING FOR SAFETY WORKWEAR‘ campaign.
Also, discover more about our brand.