“TOWORKFOR Boot”: Choose Your Candidate and Protect Your Feet
Taking advantage of the election climate, and inspired by the characteristic communication of election campaigns, we at TOWORKFOR decided to create a highlight in a showroom in the center of the city of Guimarães, showcasing our acclaimed safety footwear. And, of course, the campaign had to be bold.
The message is clear: ‘TOWORKFOR Boot’ comes with the distinctive advantages of purchasing and wearing TOWORKFOR safety footwear. Furthermore, the campaign invites visitors to “Choose your candidate here”, suggesting the selection of some of the brand's most iconic models.
One of the great highlights of this initiative is our mascot, the Dummy, which adopts a look easily associated with political candidates.
The brand's presence will be featured in the store in the center of Guimarães until March 17th. TOWORKFOR encourages all visitors to take photos, share them on social media, and tag the brand.
To learn more about TOWORKFOR and follow our work, follow us on social media and visit our official website.